May 20, 2015

About Us

The Kurzner Group lists and sells numerous properties in the metro Atlanta area.  Our marketing expertise is a combination of exposure and delivery. We use extensive digital marketing including web, PPC, syndication, text and email marketing to maximize exposure to our properties and potential buyers.  We utilize a state of the art capture system including CRM lead capture, full time lead coordinator to inform and schedule showings with unrepresented buyers as well as, an on-line availability and offer portal.

As a fully-integrated Investor-Focused Real Estate firm, we can provide individual, al-a-carte or cradle-to-grave services to local, national and international investors wanting to build wealth owning investment homes in Metro Atlanta, Georgia.

Through our network of Lending Institutions, we can help our investment clients obtain investment property funding for both acquisition as well as rent-stabilized, long-term permanent financing with both recourse and non-recourse options and international investor programs that are simple, straightforward and competitive on rate and terms.

Areas of Specialization

Greg Kurzner, the company broker, has 25 years of experience and has been ranked as one of the top Agents in the Atlanta Board of Realtors for the past 8 years and #1 in 2014. Our Corporate Sales Division works with our property management division and specializes in acquisitions and sales for investors.  Our sales team handles acquisitions and sales for several investment clients, both individual and large private equity funds.  Greg is also a broker for Fannie Mae, Freddie Mac, HUD and several other REO lenders.
Marketing Services

We develop comprehensive sales and marketing budget for the listing, including appropriate media placement, web design and realtor programs. We direct the design of all collateral materials (brochures, flyers, direct marketing) needed for maximum listing exposure, including training of the sales agents in the use of these sales aids as a part of their sales presentation and post visit follow up. We direct the design and implementation of the advertising and communications programs. We produce sales center graphics and support pieces (site tables, maps, renderings, lighted floor plans, logos, etc.), as needed. We direct special events, Realtor luncheons/promotions and owner referral programs.

Our marketing services can include, but are not limited to: Marketing Consultation, Strategic Planning, Corporate Identity and Logo Design, Website Development, Social Media Planning/Implementation, Search Engine Optimization, Electronic & Print Brochure Design, Creative Advertising & Copywriting, Media Placement/Web Marketing, eMedia Campaigns, eMedia Newsletter Publication, Event Management, Sales Office Design, Signage, Multimedia/video, Branding, Consumer Programs and Outreach, Direct Mail Campaigns, Realtor Programs

The Kurzner Group provides a comprehensive and thorough marketing plan to maximize exposure and deliver results.

  1. Broker Price Opinions:  Based on local area knowledge and current market trends
  2. Signage & Advertising: Every property receives a sign, customizable to HOA standards if necessary.
  3. MLS: Each property will be placed in both GAMLS & FMLS with photos that appeal and highlight the properties specific features and attributes.  Each GAMLS/FMLS entry is filled with the details of all features and includes descriptive and informative comments.  Each listing also includes a virtual tour in FMLS.
  4. Social Media:  Custom prepared virtual tour on our You Tube Channel. Real time information on website. Facebook and Twitter accounts that give the buyer information.  Each property is also advertised in all websites hosted via listhub.com, Craigslist.com, Trulia.com, Zillow.com, Homes.com, and a premium listing placement at Realtor.com and advertised with our retail brokerage/buyer agents.



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